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Strategic Health Authority: public awareness leaflet for swine flu

The brief : 

This was a project for a strategic health authority which wanted to ensure that its campaign to increase public awareness of swine flu reached as many people as possible throughout its community. They asked us to take the official advice (Catch it, Bin it, Kill it) and turn it into a compelling leaflet.

Our solution: 

We started from the premise that pictures are more powerful than words. For those for whom English is a first language, we thought it best to get the message across with the minimum of words; and for those for whom English is an additional language, the use of illustrations was even more important. So we produced a series of drawings, cut back on the words and produced an attractive, easy-to-understand leaflet.