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King’s College Hospital Charity: annual report (1997-present)
The charitable trust had an obligation to report its activities each year and explain where its funds came from and how they were spent. Previously this function had been fulfilled in the simplest possible way, in an office-produced document. We were asked to improve the design so that it looked more appealing without looking extravagant.
Over the years we have been producing this report we have continued to develop its image, introducing photographs and covers with impact. The most recent report reverts to a more graphical look, but is still attractive and business-like.
"Caboo have helped us develop our annual report over the years from a slightly timid document to a vibrant report that helps us spread our message."