We worked with the marketing director to sell medical insurance like it’s never been sold before. The printed materials took a bespoke tailoring theme: fabric, bobbins, tailors, chalk, buttons, thread and needles. The presentation pack was a hand-stitched pin-striped pouch, and included an automated Powerpoint presentation with a voiceover and music. We even arranged for a tailor’s dummy to be at the launch event.
The result? A wide range of multi-media materials, produced to tight deadline which succeeded in engaging a tough group of people.
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