It was imperative that these vital messages were communicated to patients. The first stage of this process was to ensure that the leaflets stood out from others so that they had a good chance of being noticed and therefore being picked up and read. We produced a series of strong, yet modern visual images that made the leaflets appealing and useful. We also made sure that the layouts and the text fonts were straight forward and easy to read in short paragraphs, with the contact information being clear, but not distracting from the main message.
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